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My input.
Creative Director.
Designer, Editor & Scripting.
Campaign Concept.
Insight:
South Africans love chicken wings.
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Idea:
Show the odd but delicious ways you can experience Captain Morgan by using a South African favourite - chicken.
How did we make it special? We created a rhyme, filled with South African pazazz, that brought the campaign alive. Simple? Sure. Effective, memorable and hella South African? Yes my giiize.
The Radio.
We changed up how Captain Morgan does their tasters.
With a little bit of... Spiiize.
And the social media was... Niiize.
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