Born in Pretoria, South Africa, 1992, I started my life moving around Southern Africa - absorbing its culture and growing authentic, African resilience. "If today were your last, would you be happy with the life you lived?" With a heart focused on chasing life & passion over wealth, my love for the arts and the creative industry took hold. After the confusing times of my late teens and studying a year in Grahamstown - creativity pulled me to turn back and go into Advertising. The industry gripped me and I fell deeply into the passion of art direction & design, spending unnecessary late nights practicing, upskilling and freelancing before graduating. This propelled me into the Ad space quickly - speeding up my career growth and leading up to becoming a comparatively young creative team lead and Creative Director. Happy to ask the stupid questions and always learning will forever be my daily habit.