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My input.
Senior Art Director.
Designer & Editor.
Campaign Art Direction.
Pre-post Production Direction.
On-shoot Direction.
Challenge: Get South African consumers to fall in love with Captain Morgan again on a personal level.
Insight: Big brands always try to push the focus onto themselves.
Idea:
Make our consumers famous by using them as our models & treating them to a Captain Morgan experience. We showed the world how much we appreciate all the different types of crews.
10 WINNERS. 10 EPIC PHOTOSHOOTS.
TONS OF REAL BILLBOARDS ACROSS SA.
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